Who We Are

ARMARIE is a union of two sisters, Ariana and Yolanda Marie, born and raised in Boston MA and now residing in Brooklyn. ARMARIE creates bold apparel and accessories rooted by their Cape Verdean descent and their love of accessories. Both sister's mission behind producing ARMARIE is to promote a sense of pride to the wearer, of their heritage, of their beauty, and of their individuality. ARMARIE, (coined by the sisters) comes from the term "armour,"  used as protective gear to the body. Reinterpreting this concept with a twist of Ariana and Yolanda's childhood nick names (Ari and Marie) brought them to the final trademarked brand ARMARIE.

ARMARIE's most recognized apparel collection to date is the Google It collection. Graphic tees with "Im Cape Verdean Google it" was sparked by the sisters Cape Verdean roots and the interest to spread the mark globally of where Cape Verde exists on the globe. Trademarked and designed in 2012, these shirts have made a huge mark via social media and have been shipped all over the country! Recently in 2019, the Google It Collection expanded with a more broad offering of colors and accessories.